Generation Y is the largest generation in size since the baby boomers, and whether we like it or not, they are the next generation of business leaders. Y in the Workplace: Managing the "Me First" Generation provides managers, HR professionals, executives, owners, and managers of companies with insight into the psychological workings of this unique generation while offering a roadmap of proven coaching solutions and effective stratigies to help hone their strengths and minimize their generation deficiencies.


This is the first book I've seen that discusses the workplace implications of GenY's true generational personality, in all of its individualism and desire for work-life balance. Even better, it offers concrete solutions about how to work with GenY. Absolutely essential.


Jean Twenge, author of Generation Me and co-author of The Narcissism Epidemic.