"As someone who deals with high-powered GenY students every day in the classroom, I can only imagine what employers must be up against. But do not despair -- help is on the way! Nicole Lipkin and April Perrymore have discovered how to bring out the best of this talented but distracted generation. It turns out that GenY employees actually work – but they work differently. Read this book and find out how to coach them to success.”

G. Richard Shell, Thomas Gerrity Professor, The Wharton School of Business and co-author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas.

"Y in the Workplace is a must-read for managers, presenting a clear-eyed look at the generation now in their 20s. Too many other books focus on unsupported ideas of Gen Y as rule-following conformists, but this book tells the truth business people need to know: that this is a generation of independent thinkers with all of the both bad and good things that go along with that. This is the first book I've seen that discusses the workplace implications of Gen Y's true generational personality, in all of its individualism and desire for work-life balance. Even better, it offers concrete solutions about how to work with Gen Y. Absolutely essential."

Jean Twenge, author of Generation Me and co-author of The Narcissism Epidemic

"Let me ask you, have you ever looked at one of your Gen Y employees and wondered where on earth they came from? Are you struggling with finding the best way to connect, motivate or even understand them? Then this book is a must read for you! Finally a book that explains not only why they act the way they do, but what drives them in their decisions and expectations. It also provides you with great, easy to execute strategies on how to build strong and collaborative relationships in our time crunched world. Kudos to Dr. Lipkin and Dr. Perrymore for finally giving us the ultimate user’s guide to Gen Y!"

Stacey C. Cunningham, CEO & Chief Strategist
SCC & Company

"Gen Y employees are quickly becoming a force in the workplace. This outstanding book will help every leader better understand and manage this talented group of employees."

David F. Jones, Management Consultant and Executive Coach, DavidJonesGroup, LLC and author of Surviving and Thriving after Losing Your Job

"Boomers and Gen-Xers who shake their heads in frustration as they speak of Generation Y will be nodding in appreciation after reading this smart, fair-minded and extraordinarily readable explanation of what makes our future leaders tick."

Wes Mann, Editor, Investor's Business Daily

"In Y in the Workplace: Managing the "Me First" Generation, Nicole Lipkin and April Perrymore offer practical guidance to help understand the unique challenges posed by the growing number of Gen Ys at work. Although grounded in psychological and motivational theory (as evidenced by the tidbit references they serve "Shrinkwrapped"), the book is easy to read and replete with practical advice to address Gen Y behaviors. Savvy managers of earlier generations will read this book and follow the recommended actions. Savvy members of Gen Y will read this book to better understand how they are perceived and, consequently, to adjust their behaviors, capitalizing on their Gen Y strengths and aiming to become highly prized, "low maintenance" employees."

Joseph E. Sinclair, SPHR
Human Resources Manager
Evonik RohMax USA, Inc.

"Psychologists Perrymore and Lipkin have created wonderful ideas on how to incorporate the members of Gen Y into the corporate world. They offer specific strategies (such as the ice cream sandwich) that will help both managers and Gen Yers to create a shared vision of success."

M.L. Corbin Sicoli, Ph.D. Professor of Psychology, Emerita-Cabrini College